RESUME
THE GIST
Emmy award-winning digital and social marketing executive with extensive experience in creative, production, and strategy. Innovative collaborator with proven ability to align company resources around emerging platforms and revenue opportunities by extracting high team performance. Experienced in creating and presenting fully-integrated, immersive 360 campaigns, with social as the connective tissue. Skilled at translating data and insights into brand-level ideas. Adept in brand, product, partnership and content marketing with recognized success in content development, executive communication, and significantly exceeding profit margins.
THE HISTORY
HEAD OF DIGITAL & SOCIAL CONTENT STUN CREATIVE
Jun. 2016 to present
Built digital and social department for PromaxBDA’s 2017 Agency of the Year & Snapchat’s Global Creative Partner
Launched the agency into the virtual reality, 360 & interactive video space, creating $2M in new revenue streams within first year, resulting in a stronger client retention and acquisition
Reposition agency beyond legacy media by adding social, digital, and emerging technology to its capabilities
Lead a department of specialists that develop, produce, and execute campaigns/content for major brands, including NBCUniversal, Viacom, Turner, Sony, NFL, Pepsi, and Mattel
Advise the creative, design, and production teams on bespoke platform programming; liaise with internal stakeholders to design digital-first systems and workflows
CONTENT STRATEGY
FOX
Feb. 2013 to Jun. 2016
Devised content strategy and editorial vision for network-related short-form video content; defined, established, and aligned department KPIs with broader company goals, increased department asset production by +39% without additional costs
Implemented a micro video content process adding 2k assets, accounting for over 80% of departmental output
Drove emerging social and mobile ad units, including FOX’s first video ads on Snapchat and Instagram; spearheaded the network’s first digital after-show for FOX’s Empire
Strategically managed multi-platform projects from brief to execution; translated research, identified and adapted insights into ideas, and collaborated with creative executives/multi-disciplinary teams to render results
SR. DIGITAL VIDEO PRODUCER/EDITOR
BRAVO
Sep. 2010 to Feb. 2013
DIGITAL VIDEO PRODUCER/EDITOR
BRAVO
May 2006 to Sep. 2010
Drove seven consecutive years of double digit growth in metrics around digital video content through strategic planning with cross-disciplinary teams; monitored KPIs to monetize and maximize exposure of video assets
Managed ideation, budgeting, distribution, and promotion of projects; supervised interns, editors, and photographers
Produced original video for digital and emerging platforms, including branded webisodes and red carpet interviews
Established media management workflow and quality standards for internal and external partners
THE CAPABILITIES
Production | Content Development | Audience Development | Change Management | Vendor Management | Organizational Management | Branding Initiatives | Brand Design | Brand ID | Market Differentiation & Messaging | Project Management | Strategic Development | Channel Operations | Revenue Growth | Research, Data & Analytics | Monetization | Client Relationship Building
THE ACHIEVEMENTS
Interactive Emmy Award - Multiplatform Storytelling | Top Chef: Last Chance Kitchen | Bravo Digital
PromaxBDA 2017 Gold Winner - Micro Video Content | Stun Creative | Crackle Fast Times
PromaxBDA 2017 Silver Winner - Audio Design | Stun Creative | Bravo Top Chef Social
Mobile Excellence Award 2011 - Best Community/Fan Content | Bravo | Top Chef All-Stars Social TV
THE DEGREE
Special Skills
UNIVERSITY OF IOWA
Journalism & Mass Communications, B.A.
Business & Spanish Minors
Graduated May 2004